We started with Album, Artist, Collection (which became Your Music), Discover, Playlist, Profile and Radio: The brief was to create an icon style that would be simple, rounded, friendly and intuitive (without being childish or cute), while considering existing brand elements such as the Spotify logo, Spotify Connect icon, and the Proxima Nova typeface that was being used for the redesign. Working with Andreas, Stanley, Daniel and Sebastian from the Spotify design team, we set about defining the new icon set.
It also helps ensure we get the size, format and file naming correct before cracking on with the rest. I always start a large icon project with what I call a ‘discovery phase’, where we select a few icons to look at first, and consider different approaches, metaphors and styles. As a music fanatic, and a keen user of Spotify for about 6 years, I jumped at the chance! It’s fair to say I’ve discovered more new music with Spotify than any other medium, and I use it as much as a way of previewing albums I’m thinking of buying.Ī month ago the full redesign was unveiled, and I’ve finally had a chance to write up some of the process and decisions that were made… Discovery Phase
Last Autumn I was contacted by Andreas Holmström, Lead Communications Designer at Spotify, to see if I’d be interested in working on a new icon set to accompany the major redesign that was underway in-house.
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